We are all aware of the importance of having an attractive profile full of interactions on social networks today. But for many this is a long road that can even put aside their goal due to the frustration that not seeing results can generate. Being aware that the road will be long, unless one of your publications goes viral, we give you some tips to improve your profile.
Work on your personal brand
Many of those who pretend to grow in social networks do so under pseudonyms that they end up neglecting unless a well-defined and well-defined strategy is carried out. Publishing content under our name or personal brand will make us make an effort and think carefully about each step we will take within this process. No one would want to spread an incorrect or bad image of their own person.
Focus on a type of content that your followers like
Focus your profile on a specific content and market niche. This will make your followers interested in your content and loyal to each post. In addition, thanks to the algorithms used by these applications, your profile will be shown as recommended to other users who consume this type of content.
Organize your publication calendar
Organizing a calendar is essential if we want to grow on social networks, first because your followers will know at all times when they should visit your profile to see that publication that contains information that interests them. Second, to avoid preparing content at the last minute and of low quality that could consequently lead to a drop in interactions such as likes or comments.
Connect with your audience
Create a community and make your followers feel part of it. Respond to comments left on your profile, hold question and answer sessions, thank them for joining the community, hold small giveaways, and above all, show a true picture of who you are and what you do. Your followers will value seeing situations that they themselves have experienced at some time, this will make you connect emotionally and they will feel your profile is part of their daily life.
Share content from your competition
Most users would think that it is best to keep a distance from the accounts that we can consider our competition so that there is no loss of followers. But if we are convinced that our content is good, it will benefit us to interact with profiles with more followers than us, since this will provide us with visibility that is very difficult to achieve in our first days.